Penguin Toon

While streaming services have been growing rapidly globally, books are shifting away from the mainstream because they're not visual-based.

On the other hand, Penguin has countless attractive classic stories that could turn into visuals. So during the Comic-Con events, Penguin will showcase iconic characters from classic books such as The Outsider, The Great Gatsby, The Cather in The Rye and so forth. And we'll invite fans and cartoonists to create comic series', and Penguin will support them to be a leader in the content industry.

Client
Penguin Books

Role
Concept, Art Direction

Recognition

Young Ones ADC 2022
Shortlist | Advertising - Craft in Art Direction

Newyork Festivals
Finalist | Illustration

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